We are subject to medical confidentiality by law and at the same time adhere to standard Swiss data protection regulations. The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data is any data by which you can be personally identified.

Collection of general information

When you access our website, information of a general nature is automatically collected. This information (server log files) includes, for example, the type of web browser, the operating system used, the domain name of your internet service provider and the like. This is exclusively information that does not allow any conclusions to be drawn about your person. This information is technically necessary in order to correctly deliver the contents of web pages requested by you and is compulsory when using the Internet. Anonymous information of this kind is statistically evaluated by us in order to optimise our Internet presence and the technology behind it.

Cookies

Like many other websites, we also use so-called “cookies”. Cookies are small text files that are transferred from a website server to your hard drive. This automatically provides us with certain data such as IP address, browser used, operating system about your computer and your connection to the Internet.

Cookies cannot be used to identify you.Cookies cannot be used to run programs or deliver viruses to a computer. We can use the information contained in cookies to facilitate your navigation and enable the correct display of our web pages.

Cookies are not used to launch programmes or transmit viruses to a computer.In no case will the data we collect be passed on to third parties or linked to personal data without your consent.

Of course, you can also view our website without cookies. Internet browsers are regularly set to accept cookies. You can deactivate the use of cookies at any time via your browser settings. Please use the help functions of your internet browser to find out how to change these settings. Please note that some features of our website may not work if you have disabled the use of cookies.

Email traffic via hin.ch

We rely on email technology and methods from the medical industry. Our partner for e-mail traffic is Health Info Net AG (HIN). The transmission of personal and/or medical data by e-mail is not 100% secure and can therefore not be guaranteed. However, we rely on the best possible and most secure solution when using the @hin e-mail address. E-mails sent via @hin are always signed, encrypted as far as possible and can only be read on approved devices. Current and further information can be found at www.hin.ch

Registration on our website

When you register to use our personalised services, some personal data is collected, such as your name, address, contact and communication details such as telephone number and email address. If you are registered with us, you can access content and services that we only offer to registered users. Registered users also have the option of changing or deleting the data provided during registration at any time, if necessary. Of course, we will also provide you with information about the personal data we have stored about you at any time. We will also be happy to correct or delete this data at your request, provided there are no legal obligations to retain data. To contact us in this context, please use the contact details provided at the end of this data protection declaration.

SSL encryption

To protect the security of your data during transmission, we use state-of-the-art encryption procedures (e.g. SSL) via HTTPS.

Contact form

If you contact us via e-mail or contact form, the information you provide will be stored for the purpose of processing the enquiry and for possible follow-up questions.

Safe, clear and transparent handling of your data

Use of Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (hereinafter: Google). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, due to the activation of IP anonymisation on these websites, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (incl. your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link: Browser add-on to disable Google Analytics.

Use of script libraries (Google Webfonts)

In order to display our content correctly and in a graphically appealing manner across browsers, we use script libraries and font libraries such as Google Web Fonts (https://www.google.com/webfonts/) on this website. Google Web Fonts are transferred to your browser’s cache to avoid multiple loading. If the browser does not support Google Web Fonts or prevents access, content will be displayed in a standard font.

Calling up script libraries or font libraries automatically triggers a connection to the operator of the library. It is theoretically possible – although it is currently unclear whether and, if so, for what purposes – that the operators of such libraries collect data.

The data protection policy of the library is based on the following principles.The privacy policy of the library operator Google can be found here: https://www.google.com/policies/privacy/

Facebook Pixel, Facebook Custom Audiences and Facebook Conversion

Within our online offer, the so-called “Facebook Pixel” of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are a resident of the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”), is used

With the help of the Facebook pixel, it is possible for Facebook, on the one hand, to determine visitors to our online offer as a target group for the display of advertisements (so-called “Facebook ads”). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of the users and do not have a harassing effect. With the help of the Facebook pixel, we can further track the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called “conversion”).

Privacy Policy of Facebook
The processing of data by Facebook takes place within the framework of Facebook’s data usage policy. Accordingly, general information on the display of Facebook ads, in the Data Use Policy of Facebook. For specific information and details about the Facebook Pixel and how it works, see Facebook’s Help section.

EU-US Privacy Shield
Facebook is certified under the Privacy Shield agreement, thereby providing a guarantee of compliance with European data protection law.

Basis
The use of the Facebook Pixel and the storage of “conversion cookies” is based on Art. 6 (1) lit. f DSGVO. We have a legitimate interest in analysing user behaviour in order to optimise both our website and our advertising.

Commissioned data processing contract
For the processing of data for which Facebook acts as data processor, we have concluded a data processing contract with Facebook in which we oblige Facebook to protect our customers’ data and not to pass it on to third parties.

Objection
Although we declare legitimate interests in using the Facebook Pixel and storing “conversion cookies”, we offer opt-out options. You can object to the collection by the Facebook Pixel and use of your data to display Facebook ads. To set what types of ads are displayed to you within Facebook, you can go to the page set up by Facebook and follow the instructions on usage-based advertising settings.  The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices. You can further opt-out of the use of cookies used for reach measurement and advertising purposes via the Network Advertising Initiative opt-out page and additionally the USUS website aboutads.info or the European website youronlinechoices.com object.

Use of Google Maps

This website uses Google Maps API to visually display geographical information. When using Google Maps, Google also collects, processes and uses data about visitors’ use of the map functions. You can find more information about data processing by Google in the Google privacy policy. There you can also change your personal data protection settings in the data protection centre.

For detailed instructions on how to manage your own data in connection with Google products find here.

Embedded YouTube videos

We embed YouTube videos on some of our websites. The operator of the corresponding plugins is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you visit a page with the YouTube plugin, a connection to YouTube servers is established. This tells Youtube which pages you are visiting. If you are logged into your YouTube account, YouTube can assign your surfing behaviour to you personally. You can prevent this by logging out of your Youtube account beforehand.When a Youtube video is started, the provider uses cookies, which collect information about user behaviour.

Whoever has deactivated the saving of cookies for the Google Ad programme will not have to expect any such cookies when watching Youtube videos. However, Youtube also stores non-personal usage information in other cookies. If you wish to prevent this, you must block the storage of cookies in the browser.

For more information on data protection at “Youtube”, please see the provider’s privacy policy at: https://www.google.de/intl/de/policies/privacy/

Your rights of access, rectification, blocking, deletion and objection

You have the right to obtain information about your personal data stored by us at any time. Likewise, you have the right to have your personal data corrected, blocked or, apart from the mandatory data storage for business processing, deleted. Please contact our data protection officer for this purpose. You will find the contact details at the very bottom.

To ensure that a block of data can be taken into account at any time, this data must be kept in a blocking file for control purposes. You can also request the deletion of data, unless there is a legal archiving obligation. Insofar as such an obligation exists, we will block your data upon request.

You can make changes or revoke consent by notifying us accordingly with effect for the future.

Changes to our privacy policy

We reserve the right to amend this privacy policy from time to time so that it always complies with the current legal requirements or in order to implement changes to our services in the privacy policy, e.g. when introducing new services. The new privacy policy will then apply to your next visit.